The following data was collected by a Toronto-based tutoring academy during the 2005/2006 school year and provides a summary of 169 students and the subjects in which they were being tutored. These data provide a good summary of the relative demand for tutoring in different subjects in a large North American city. Although this is not a perfectly representative sample and the demand for different subjects may vary by city, it still provides information that can be useful in determining which subjects and grades to offer.

Students:

The division between male and female students is almost even, with 49% male and 51% female. Students are spread across different grade levels, with 25% in K-6, 15% in grades 7-8, 57% in grades 9-12, and less than 3% in college.

Subjects:

Below is a list of the most popular tutoring subjects and their relative incidence among this group.

Mathematics … 77 students (45.6%)

English … 37 students (21.9%)

Mathematics and English … 27 students (16.0%)

Math and Science … 18 students (10.7%)

Science … 7 students (4.1%)

French … 3 students (1.8%)

Results:

Math is by far the most popular subject, with 45.6% of students requiring tutoring in math only, and another 26.7% requiring tutoring in math and another subject.

English ranks second, with nearly 30% requiring tutoring in English and another 16% requiring tutoring in math and English.

Science ranks a distant third, with only 4.1% requiring tutoring in Science only, and another 10.7% requiring tutoring in Math and Science.

The demand for French tutoring is almost negligible, with less than 2% requiring French tutoring.

What is the meaning of this data?

These data can provide a useful example of the relative demand for tutoring subjects in a typical small / medium-sized tutoring academy in North America. Anyone considering starting a tutoring academy should research the demand for subjects as well as the grade level of the tutoring students for their relevant market. You should carefully consider this information before deciding which subjects and grade levels to offer with your tutoring service, so that you can make the most of a scarce resource … your tutors.

For example, if you choose to offer tutoring in all subjects and grades, you will need to have many more tutors available than if you only offered math for grades 7-12. And based on the numbers, it could probably attract enough students to run a profitable academy offering just math for grades 7-12. On the other hand, a specialized English tutoring academy for grades K-6 would probably not attract as many students as the example above.

Therefore, deciding which subjects to teach is a balance between what grades and subjects you can comfortably handle and what you need to offer to maintain a profitable business.

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