Link building is one of the most important steps in SEO. Building a viable network of links allows a person to project their website in the right places and get more traffic. Also, good links allow a business to improve the ranking of its website and bring it to the first page of Google search results.
However, link building is not an easy process and you have to be very careful as the wrong steps can lead to disaster. None of the webmasters want to get into Google’s bad books, as the results are catastrophic and the site can sink into nothingness if breaches are detected.
10 surefire ways to kill your SEO:
You must have come across a lot of articles that talk about the ways to create safe and viable links, but today we will talk about the ways that you should avoid as their use will lead to SEO suicide. The methods have been compiled from the reports of a prominent SEO service company and also some digital marketing service providers.
Spun articles: It was a well-tried method, but the latest algorithms find the loophole and penalize sites for doing this. Spunbond articles are basically the same article written countless times when it stops making sense. Such articles are in bad faith for the company and creating links using these articles is considered spam and penalized by Google.
Spam comments: This method is a safe attempt to take down your site. Commenting on related sites, blogs, and forums is a good way to connect with people. However, people turn to software that automatically comments on blogs and leaves a link to the website. The use of these methods is spam and Google does not treat these problems lightly.
Paid Links: Although there is nothing wrong with paid links, they must be done the right way. Getting paid links just to pass PageRank is wrong and Google wants you to add a rel = ‘Nofollow “to your links while using paid links.
Links from sites in other languages: Getting more links from sitelinks in other languages adds a red flag and you can get penalized for that. However, if the link is from a high-quality site, then it should be fine.
Link from hacked and porn sites: Links that come from hacked sites are a big NO. Also, unless you’re related to the adult entertainment industry, getting links from porn sites won’t help you either. So be sure to avoid these sites to save your website reputation.
Low quality directories: There are many article directories and blogs that exist on the web. Most of them are of low quality and do not offer any kind of leverage. Therefore, you should steer clear of such tactics and keep your site safe.
Non-specific links: These links are what you get from sites unrelated to your niche. Google considers these links to be bad and should be avoided.
Guest Escalated Post: Guest posting is a great way to get high-quality links to your site. But publishing at scale, where content is not taken into account, is not an option. Google gets tough on you if you try this and therefore it should be avoided entirely to avoid long-term ill effects.
PBN (private blog networks): Google has taken a particular hostility towards PBNs and harshly persecuted them last year. Therefore, using PBN to build links is no longer considered feasible and should be avoided to avoid problems.
Spam forum: Creating multiple forum identifiers or using automated services for posting to popular forums can be one way to get some quick links. However, the move does not pay off in the long term and should be avoided, as a well-known local SEO service provider has said.